RAC Case Study
Customer:
RAC
Sector:
Automotive:
Challenge:
RAC required a supplier to fully manage their commercial fleet livery, including design of all graphics, manufacture, install and consultation.
Solution:
HEX Graphics managed the entire RAC branding project, offering an end to end service with regular design consultation including new vehicle templating, technical and compliance sign off.
All graphics for the RAC fleet were manufactured in house with kits created for 3 vehicle variations, vehicle refuelling vehicle and other plant & equipment. Livery was applied by our specialist installation teams at drop off locations around the UK.
The final element of the RAC project was our aftermarket service with an accident management facility offered via an online portal where replacement vehicle kits could be ordered and fitting arranged.
Results:
HEX Graphics developed a value engineered graphics kit to provide Hi Visibility to comply with Highway requirements.
Our design team expertise provided cost saving designs and quality materials to RAC at ultra-competitive prices, allowing vehicle build and branding budgets to go further than originally forecast over the 2016-17-18 build years.
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